Posts Tagged ‘search engine bots’

How to SEO for Collecta (the new Real Time Search Engine)

We are all familiar with using search engines to find what we are looking for, and this is primarily because search engine optimizers put a lot of energy into SEO in assisting a website to rank well.

Google, Yahoo, Bing, and Ask, are all different search engines, but in many ways they’re all the same. Like most other search engines out there, these sites work in the same basic way. Search engines like these scan the Internet, archiving information about the pages they find, so this data can be quickly accessed when users like us type in search terms.

It may take several hours to a few days for brand-new information to properly register on search engines before listing results in a comparative ranking system. It’s pretty complex, and that’s why so much emphasis is put on SEO.

There is however, a new real time search engine called Collecta. Collecta monitors the update streams of popular realtime blogs and sites like Twitter, WordPress, Flickr, Facebook and mySpace and shows the results as they happen.

Unlike, other search engines Collecta uses an XMPP protocol to collect content all over the Internet, condensing information into constantly-updating data streams. XMPP (which was inspired by XML), is used to update information on the Web in real time, and that’s just what Collecta does for searchers – gives them real-time results that are not hours or days old.

This constantly changing, up-to-the-minute search is great for users who want to find brand-new data, but it could potentially be a headache for webmasters who want to figure prominently in most search results. Many have learned how to master the art of SEO for traditional engines like Google and Yahoo. If you blogged a ton of fresh content yesterday, Collecta may not even recognize you today. The Internet, and all the data therein, moves pretty fast. 

Optimizing for Collecta

Websites that gets a lot of comments, and blogs that are linked with twitter and other social media websites will naturally get a lot of attention because Collecta displays the newest, freshest content on the web, as Collecta collects information in real time.

Optimizing for this search engine is completely unlike the SEO tricks we’ve practiced in the past. To get listed often with Collecta, you’ve got to keep that content coming all the time, by either encouraging reader comments, adding new data to Twitter and other social media sites and just keep adding new content.

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Importance of Sitemaps

When you are lost or if you are going to a new city, town, country, you would generally use a map to assist you with directions, or these days you would use a GPS to get you there timorously. Similarly, visitors and search engines use a sitemap to guide them through your website.

There are two such sitemaps. The first is a list of pages of a website (typically organized in hierarchical fashion) that is accessible to users as well as search engine crawlers. This helps visitors and search engine bots / crawlers find pages on your website.

The second is the XML sitemap that indicates to search engines how large websites that have many dynamic pages (especially forms and user entries) can be found. XML (xtensible markup language) Sitemaps have replaced the older method of “submitting to search engines” by filling out a form on the search engine’s submission page. Now web developers submit a Sitemap directly, or wait for search engines to find it. This sitemap is written in a language called XML, and here errors are not tolerated, so syntax must be perfect.

Another great feature of an XML sitemap is making websites that are built in flash or other non-HTML language, search-able. One can even set a priority level on pages to show their importance.

Benefits of Sitemaps

  • Site maps can improve search engine optimization of a site by making sure that all the pages can be found. This is especially important if a site uses a dynamic access to content such as Adobe Flash or JavaScript menus that do not include HTML links.

 

  • They also act as a navigation aid by providing an overview of a site’s content at a single glance.

 

  • Most search engines will only follow a finite number of links from a page, so if the number of links is very large, a site map may be required so that search engines and visitors can access all content on the site.