Posts Tagged ‘optimizing a webite’

Why we do what we do?

Have you ever noticed how other SEO specialists all follow the same process of optimising a website: They ask you for content + pics and they put together a very nice looking website, they then merely optimise the content you gave them, in the effort to try and rank your website. They obviously use the keywords from the content (that you gave them) and optimise accordingly. Does this ‘hit and run’ approach really work, especially if you (who has no idea how to optimise a website & select appropriate keywords) gave them the content?

This is exactly what I do not do!

I do not follow that approach. I am a guru in what I do because I believe that one needs to understand the market you are in and the type of clients you deal with, as well as knowing what your client requirements are especially, online. A lot of research including your clients’ trends and a comprehensive keyword analysis as well as a competitor analysis needs to be take place before any optimisation. I will first chat to you about your company, your products and services, then conduct my research.

I will tell you exactly what people are searching for in respect to your market. If people are searching for it, then give them what they want (that’s my approach!).  I will also look at googles historical data and analyse how many times a certain keyword or keyword phrases was searched for. I will discuss with you a comprehensive list of keywords, then either you or a seo copywriter will build content around those keywords, then only will my world class optimisation begins.