Posts Tagged ‘build customer relationships’

Email Marketing: Building Customer Loyalty

So, you have a website and you are getting decent traffic, but you want more! You also want your visitors to come to your website as often as possible; you want to build a relationship with them. You want them to become loyal visitors, and like what you have to offer.

Two words, email marketing!

Email marketing is one of the best strategies to implement if you want more traffic to your website daily, weekly, or monthly as well as building loyalty and a trustworthy relationship.

The aim is to create a membership website where you capture the visitors’ details ie: name, surname and email address. Keep it simple. Once you have these details you then send them tips, advices, informative articles, competitions, etc.. And this ideally will lead them to your website, increasing your traffic and rank.

You can signup with constant contacts (world’s best email marketing system), aweber, pmailer. The costs are listed on their websites, and you can create various different campaigns ie: health tip of the week, daily horoscope, monthly SEO tip. Choose a template of your choice or customise your own. You will be given a script (few lines of code) that you basically copy and paste onto your website. This allows your visitors to fill in their details and saves this information onto the email marketing system.

When you are ready you simply schedule your emails to go off on the specific date and time or click send for immediate delivery.

You must limit the amount of images as some mail servers will block mail that is too large in file size, and as a result you will be losing out on the traffic.

Monitor your bouncers, click through rates (CTR), new subscribers, and most popular articles, as these insights will determine the future success of your website traffic and rankings.

Most important attribute in email marketing is the subject line. Keep this short and to the point. If you are trying to build your brand then you must include your company name eg: ‘SEO agents – SEO tip of the week’. Do not use spammy words like ‘free, win’ etc.

Good luck, and remember always give the visitor what they desire!