SEO: Geo Targeting in Google (this affects all ecommerce websites)

There are many websites out there with the intention of making sales online or acquiring customers from the internet. These websites do official business which is targeted to certain geographical locations – either targeted to only a single country, a number of countries or the entire world.

Search engine rankings in Google are influenced by a geo targeting aspect of the domain and its hosting location. If one didn’t consider geographical location as a factor, one would think ranking a website accurately is a straightforward task. The ranking we check on Google’s results page is just the tip of the iceberg with respect to client expectations. For example, say you have a client in the US targeting www.google.com and you are an SEO specialist living in SA. Of course, your clients’ and your geographical locations are different and so are the ranking results you see on google.com, which are NOT exactly the same.

Let me explain further with an example – let’s use the keyword ‘mugs’, which in South Africa ranks at position 7 on google.com, your client in the US uses the same keyword on google.com and the same website could rank 9, or even worse rank on the second page at position 15 when checked in the US.

If you are an SEO living in SA and you check your client’s rankings using http://www.google.com, the results are geographically biased. Google will deliver results that are different from those it would give if you had checked the site’s ranking exactly in the targeted location. But when rankings are checked in the US, google.com search results are unbiased, since the searcher is also from the US.

Because of the discrepancies in the search engine results there is a lot of conflict between SEO companies and their clients. To simulate the outlook of a searcher living in the same country as your client, you will have to use a proxy. The proxy acts like the middle man between Google data centers and your computer. If you are using a US-based proxy, then Google treats the IP address of the proxy like a US-based searcher.

  1. Go to Google and search for a free proxy in the specific country of choice, in this case USA ie: ‘USA free proxy’
  2. Click the proxy of choice, in the proxy’s search section – type in www.google.com
  3. then in the search box, type in your desired search ie: ‘mugs’

 

Using this technique, any SEO can accurately check rankings in Google with differences in geographical location or Google country-targeted search engines.

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One response to this post.

  1. Posted by easysubmission on February 5, 2010 at 7:29 am

    Hey,
    Nice Blogs:)
    Keep it up

    Thanks,
    Alex

    Reply

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