SEO in a Nutshell

89% of internet users use search engines to find what they are looking for, and in February 2008 there were about 10 billion searches done in the US alone. Search Engine Optimisation (SEO) is a process of positioning a website as high as possible for organic searches on search engines. The higher your website is listed, the more accessible your website is to the public and this in turn will result in huge traffic to your website.

In layman’s terms: go to Google, and do a search for ‘kids parties’, and a website appears number one displaying relevant content on kids parties (maybe even selling products or their service) – this is due to an effective and well implemented SEO strategy. Google ranks websites based on two primary processes – onsite optimization and offsite optimization.

Onsite Optimization is basically optimizing an entire website (each and every web page), and this entails tweaking the content and everything within the content (links, images, style etc.), as well as certain HTML tags, and regularly modifying the website structure and content in order to improve your organic rankings on search engines. Search engines use ‘bots’ or ‘spiders’ which are algorithms that crawls all the pages of your website. Once complete, the ‘spiders’ then allocate a rank for your website and this rank is the rank you see on search engines when doing a search.

Offsite Optimization or link building is one of the most important techniques of SEO and involves acquiring links from other well ranked, credible or popular websites. The more websites that links (or points) to your website (especially if that website has similar content), the more credible and valuable your website will appear to search engines – this is like a stamp of approval from other websites endorsing your website. The higher the number of quality links you receive, the better your link popularity and rankings become.

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